BLOOM FRESH Escalates Enforcement Against Illegal Grape Plantings in Peru
LONDON (March 13th 2026) – BLOOM FRESH, one of the world’s premier natural breeders of table grapes, blueberries, cherries and raisins, has intensified its enforcement efforts in Peru with a series of new legal actions, supply chain monitoring initiatives and investigations targeting the illegal propagation and sale of its protected grape varieties.
As part of this expanded enforcement programme, BLOOM FRESH has initiated three new legal actions with the Instituto Nacional de Defensa de la Competencia y de la Protección de la Propiedad Intelectual (INDECOPI) against unauthorised growers of its popular IFG Ten variety, marketed under the trade mark SWEET GLOBE™, and is working closely with industry partners to identify infringing fruit entering international markets.
The company has increased collaboration with licensed growers and exporters across the global supply chain, particularly in the United States and European Union, the two largest export destinations for Peruvian table grapes. Through these partnerships, BLOOM FRESH is actively monitoring export data and shipment records to identify suspicious shipments of protected varieties. Bloom Fresh have relied on multiple entities along the supply chain which have been very cooperative in raising suspicions and identifying infringements.
In one recent case, a shipment of illegal SWEET GLOBE™ branded grapes, which had been mislabelled as an open variety SUGARONE to avoid detection, was identified through supply chain policing. Importers in the US are being notified, steps are also being taken to terminate the license of the grower and seek removal of all their licensed and unlicensed plots and this matter is being referred to Servicio Nacional de Sanidad Agraria del Perú (SENASA) and INDECOPI for action.
BLOOM FRESH is also intensifying its investigations into illegal propagation within Peru. The company has identified nurseries suspected of illegally propagating protected varieties and has now gathered evidence against more than 15 nursery targets, with legal actions currently being prepared.
At the same time, BLOOM FRESH has launched an education and compliance campaign directed at exporters and retailers, reminding them not to source fruit from unauthorised growers and warning of the legal risks associated with trading infringing fruit. This included sending notices to every foreign exporter of BLOOM FRESH fruit from Peru earlier in the season.
These actions build on previous major enforcement results in Peru including the removal of 110 hectares of illegally planted varieties, marketed under the trade marks SWEET GLOBE™, JACK’S SALUTE™, SWEET CELEBRATION™ and ALLISON™ and payment of very hefty fines. This marked the largest illegal vine removal in the history of table grape infringement cases in Peru.
“Protecting our intellectual property is essential to protecting the legitimate growers who invest in our varieties and the integrity of the industry” said Josep Estiarte, CEO of BLOOM FRESH. “We are investing heavily in finding and holding accountable anyone in the value chain who believes they can steal our intellectual property and get away with it whether that be nurseries, growers or anyone else in the supply chain. We hope that these recent efforts and actions serve as a warning to anyone else who thinks that this kind of infringement will pay off in the long run and encourage everyone working in fresh produce to support our efforts to find and hold these bad actors to account.”
BLOOM FRESH continues to monitor plantings, nurseries and export channels across Peru and will pursue enforcement actions wherever infringement is identified.